Yearly Archives: 2009

A new website for under $60.00

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On Thursday of this past week one of our company websites “broke.” That’s my non-geek analysis. It wasn’t the first time and we knew it wouldn’t be the last, so –with the support and encouragement of our IT department– we decided to just flush it and start over.

At noon on Friday I installed a new WordPress theme ($59.95 from StudioPress) and started copying and pasting content. By four o’clock, I was pretty much done. Here’s a screen shot of the work-in-progress:

Learfield Communications is comprised of two operating divisions: Sports and News. We have a corporate website; a website for the sports division; one for the news division; and one for each of the networks that make up the news division.

The news division site was a challenge because we really didn’t have any dynamic content for the site and I hated putting up a “brochure” that never changed.

The WordPress site we tossed together in a few hours on Friday afternoon won’t win any awards but it will allow us to do things we couldn’t before. Like video. It’s becoming much easier to shoot, edit and host (yea YouTube and Vimeo!) video, so it makes sense to include it. WordPress has endless plug-ins for this task.

And WordPress is just a very good content management system, at least for our needs. I’ll be able to show folks in our marketing department how to create and update pages which makes it possible to keep the site fresh and current.

WordPress is very social-network friendly. Flickr, YouTube, Twitter… wherever you have content, you can quickly incorporate it.

The effectiveness of this –or any– website will be measured by the quantity and quality of the content and ease of interaction with the people who visit it. WordPress delivers.

It would have been easy to spend a couple of months a  few thousand dollars getting a simple site like this developed. I can now take that money and time and go improve some more of our sites. [END OF COMMERCIAL]

Twitter spammers: No clue. No pride.

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I really hate to think that spammers will be able to destroy Twitter in the same way they’ve destroyed email. Okay, maybe not destroyed but made it a pain in the ass to use. And I haven’t gotten much spam on Twitter but know it’s coming.

Here’s the latest. I know nothing about Shorty Small’s –other than they are clueless– but will, in the unlikely event I find myself in Branson, avoid it and encourage you to do the same.

They search twitter for any reference to “Branson” and then put a little commercial in your Twitter stream. In the example to the right, you’ll notice the business didn’t know (care?) that I was poking fun at Branson. BBQ spam. Yum!

Don’t hate me because I’m beautiful

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While flipping through the latest edition (were there previous editions?) of Jefferson City Magazine, I came across this ad for KRCG TV. Actually, it’s only half of the ad. I think the facing page had some news guys or something. But Marketing Consultant Kristi Gratz was clearly out front.

marketing-consultant

I don’t know Ms. Gratz but assume she is a very good Marketing Consultant or she would no be so featured. But this ad does not conjure up reams of ratings data and CPM charts. Frankly, Ms. Gratz looks hot. I don’t think that was her –or KCRG’s– intent, it’s just the filthy old horn dog in me.

And if you imagined Jefferson City as some midwestern hayseed haven, take gander at the cover of Jefferson City Magazine. It would seem you can’t swing a dead cat without hitting a babe or a hunk (and the occasional horn dog).

This cover has given me a great idea. Coffee Zone: The Ones To Watch. I don’t have time to lay it out tonight, but watch this space or YanisCoffeeZone.com later this week.

If you’ll excuse me, I’ve got to call KCRG regarding some spots promoting smays.com.

“Oh, hello. May I speak with Ms. Gratz, please? Yes, I need some marketing.”

All I need is this bowling ball. And this ash tray.

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Steve Rubel lists five ways in which he is simplifying his technology:

  1. Eliminating any bookmarks, software/webware that I haven’t used in the last seven days
  2. Cutting back to two devices for everything – a laptop and a cell phone. Period, end of story
  3. All critical data seamlessly syncs between these two devices. If a service doesn’t allow me to sync stuff via the cloud and access it both online and off, it’s toast
  4. He’s dumped tons of of stuff: RSS feeds and virtually every email newsletter
  5. Setting up lists on Friendfeed to help me find signals in the noise

That sounds really good to me. I’m feeling more cluttered every day. Too many atoms, too many bytes (bits?)

  • #1 will be a snap for the bookmarks. I’ll have to nut up to kill some of the software I’m not using. Wish me luck.
  • #2 is equally appealing. I could get by with my MacBook and my iPhone. But the big iMac at work belongs to the company, so… and the Mac Mini at home really gets very little use.
  • #3 The whole Mac/Mobile Me experience has made me very reliant on sync’ing. I have a couple of apps that don’t but not many.
  • #4 is pretty easy to do. Got my RSS subscriptions under 50. If I add one, I’ll try to find one to delete
  • #5 I’ve never been able to get with the Friendfeed thing. I’ll take another look but…

“Reporting is what makes news news”

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This post by Jeff Jarvis raises a number of interesting questions –and what he calls myths– about the role of journalists in the ever-changing media world. Here are three nuggets (not contiguous) from the longer post:

“In an offhand reference about the economics of news, Dave Winer wrote, “When you think of news as a business, except in very unusual circumstances, the sources never got paid. So the news was always free, it was the reporting of it that cost…. The new world pays the source, indirectly, and obviates the middleman.” This raises two questions: both whether news needs newsmen and whether journalists and news organizations deserve to be paid.”

“The (printing) press has become journalism’s curse, not only because it now brings a crushing cost burden but also because it led to all these myths: that we journalists own the news, that we’re necessary to it, that we decide what’s reported and what’s important, that we can package the world for you every day in a box with a bow on it, that what we do is perfect (with rare, we think, exceptions), that the world should come to us to be informed, that we deserve to be paid for this service, that the world needs us.”

“And that’s what Winer is trying to do when he reminds us that the important people in news are the sources and witnesses, who can now publish and broadcast what they know. The question journalists must ask, again, is how they add value to that. Of course, journalists can add much: reporting, curating, vetting, correcting, illustrating, giving context, writing narrative. And, of course, I’m all in favor of having journalists; I’m teaching them. But what’s hard to face is that the news can go on without them. They’re the ones who need to figure out how to make themselves needed.”

Nothing is forever. Except everything.

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tattoo250-dcI came this close to getting a tattoo while in D.C. last week. Changed my mind at the last minute and knew immediately it was the right decision. It wasn’t the permanence of a tattoo that changed my mind. Rather, the insight that tattoos are not permanent.

Oh sure, that ink will be beneath your skin for a lifetime, but how long is that, really. A blink of the Cosmic Eye. Is there really that much difference between a child’s lick-it-and-stick-it tattoo and an some elaborate kanji that translates to: “I’m a dip-shit who thinks this is ‘Bad Ass’ in Japanese?”

If you’ve stayed with me this far, you can understand why the Sharpie-drawn fez by the talented Mr. Roe has the same metaphysical lifespan as any other tattoo.