I’d hate to see the math on what DirecTV really costs, based on how many channels/programs I watch each month. And I thought I wouldn’t live to see a) cable/sat unbundle programming or b) a serious alternative. But maybe I was wrong.

“Apple is eliciting tentative interest from some networks in its proposal to offer a TV subscription package via the Internet. Theoretically, customers would be able to tune in online, allowing them to cancel their cable or satellite subscriptions.

Broadband Internet subscriptions to TV networks could potentially destabilize the bedrock of the television business, which relies on subscribers paying for dozens of bundled channels.

The blog All Things D reported last month that Apple was proposing a $30-a-month supplement to its iTunes service to the networks. The networks would receive monthly payments from Apple.”

Rest of the story is here.