Iowa State and University of Iowa football fans can now text university staff to alert them to problems. Like some drunk ass clown sitting behind you screaming obscenities. Or a lost child or something.

They just punch in 97178, then type the word ALERT, before sending a text message (including your seat location).

Hawkeye officials implemented a new text messaging system before the season, in order to give fans quick and discrete access to ushers as well as security and medical personnel.

The texting program is part of a larger communications agreement with Learfield Sports (company I work for) and FanDriveMedia. Full story here.