I’ll be in our Dallas office for a few days next week. The agenda is kind of loose and open-ended. Our sports division (HQ in Dallas) is exploring ways to use more “new media” tools and I’ll try to help them find ways to do this. I think. My point is, what a great job.

And here’s what I’ve learned. Just about every online tool you need is out there. Cheap or free and easy to use. The hard part is finding people who… I wish I could come up with a better word… people who “get” this whole Internet thing. Sure, everybody uses email and Google and all that, but for most the net is where you go to find something rather than create something.

Posting photos to flickr, writing a blog, even something as simple as Twitter involves sharing something of your self. Expressing who you are. It’s walking out on that high school stage and singing Killing Me Softly. A lot of people just can’t do it.

But when I meet (discover?) such a kindred spirit, someone who has something to say and a passion for saying it, it’s great fun showing them things I’ve discovered on my endless surfing safaris.