“When you walk into a superstore, you would drop a sample of blood or saliva on a BlackBerry-type device. When you’re done shopping for groceries, the store would present you with a printout of your ailments and a bag of personalized medication. That medication would also contain digestible computer chips, which would relay real-time reports on your body’s fluctuations.” washingtonpost.com

G. Steven Burrill addressing AdvaMed 2008, a medical technology industry conference in Washington last week, spoke about the upcoming era of personalized medicine.