Why? This from Seth Godin…

If you’re a salesperson, your prospects already do.
If you’re looking for a job, your prospective employers already do.
If you’ve got a job, your co-workers already do.

What do they see? Do you know?

…and this from Mindy McAdams (Teaching Online Journalism)…

“If you’re a journalist — or a journalism student who hopes to enter the field — this should concern you. First, what results do you get when you Google yourself (first name, last name, no quotation marks)? Most important, what are the top two or three links? I hope they do not go to pages about you that make you look like an idiot, a sex fiend, or a drunk.”

They both offer suggestions on how to improve your Google juice.