From survey (of 2,000+ Americans) commissioned by Deloitte & Touche (as reported at WebProNews):

“Close to 40 percent (38%) of Americans are watching TV shows online, 36 percent use their cell phones for entertainment and 45 percent are creating Web sites, music, videos and blogs.”

Boy, those numbers seem high to me. But then, most of the people I hang with are creating content of some sort so, maybe.

And this from Ken August, vice chairman and national sector leader for Deloitte & Touche’s media and entertainment practice:

“I think for advertisers one of the conclusions is you don’t make decisions to advertise either on television or the Internet when you want to hit all the demographics, but rather you need to have a multiplatform strategy. It shouldn’t be an either or proposition.”

And maybe a dash of radio?