Cover story on Broadcasting & Cable looks at how some local TV stations are “rediscovering” high school football:

“Vital to high school football’s rise in popularity is the fact that technology has finally reached a point where the typical teen, raised on YouTube, can easily upload video and share highlights from that night’s game. Station managers say the interactive nature of new media — whether it’s user-generated video, scores or trash-talking — is a critical component of their school content.

Hearst-Argyle Television has taken the interactive concept a step further, training students in seven markets to be “sideline reporters” for its social-networking platform High School Playbook. A total of 60 students shoot high-def cameras, edit and post their work on the Web site.”

The good news –and the bad news– is this is no longer the turf of any medium. I know TV, cable and newspapers are jumping in. I hope there are radio stations doing them same. How hard would it be?

Let’s say there are 10 HS football teams within the range of my station’s signal. I recruit and train 10 reporters (and 10 back-up’s) on how to shoot/edit game highlights. They upload same to the station YouTube channel (sponsored, of course) and we promote like mad. Incentive? Maybe some pocket money. Best video of the season wins a video iPod (others get iPod Shuffles and iTunes gift cards).