Steve Rubel describes (in AdAge.com) a new kind of marketer: "Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology. As curious individuals, they are constantly studying how digital advances are changing our culture and media."

Call me a Geek Marketer wannabe. Companies are figuring this out. Until they do, there’s money to be made filling this void. [via AgWired]