Apple is in talks with the Hollywood studios to make new movies available for rental on iTunes, with titles to rent for $2.99 for a set number of days before expiring. It is unclear which studios might participate. [WSJ.com]

I hope –and expect– this to come together. Netflix is great but there’s still some lag time. And I can’t recall the last time I bought a PPV movie from DirecTV. Selection pretty much sucks. As Barb and I have less and less time (or so it seems), the convenience and choice of on-demand becomes more and more important.