From Cory Bergman’s (Lost Remote) Guide for TV Newsrooms. He offers 11 tips that apply equally well to radio newsrooms. My favorite was the one on writing headlines:

“The trick is writing headlines that not only compel people to click, but also show up in search results. It should be simple, straightforward and active. It should emphasize a twist or compelling fact in a story, such as “buried alive” or “gasping for air.” It should contain search keywords. And it should attribute when necessary.”