“Personal branding is something I get a lot of questions about. People often ask me what they should do in order to get an established name out there and be seen as a major influencer in their industry. The reason they want this is because the second you accomplish this, the opportunities will come your way and you’d be amazed at the kind of business or money that just lands in your lap.” — Neil Patel at Pronet Advertising

I don’t remember hearing much about “personal branding” before blogs and podcasting. But if there is an “smays brand,” you’ll find it here.

I had lunch today with Chuck Zimmerman and it would be hard to find a better example of this concept. He and his wife Cindy work too hard to say the money “just lands in (their) lap,” but they’ve certainly created a unique brand in the world of agriculture marketing. I’d love to share some of Chuck’s amazing success stories but before he pays for lunch, he makes me sign an NDA.

What’s your brand?