Google has broken into radio with a multi-year advertising sales agreement with the largest U.S. broadcaster, Clear Channel Radio. Clear Channel said it has agreed for Google to sell a guaranteed portion of the 30-second spots available on its 675 radio stations in top U.S. markets, in a bid to expand the universe of local radio advertisers to Google’s online buyers.
A Clear Channel executive said Google has access to less than 5% of the radio broadcaster’s overall inventory of advertising air time. The U.S. radio industry generates $20 billion in annual sales. [USAToday]
Like all regulars at the Coffee Zone, I’ve been anticipating the arrival of Izabella Schereen Yanis (6 pounds, 11 ounces), the newest addition to the Yanis Family. We hope and assume Taisir used something other than his Treo to capture the first images.
“As the baby boomers shuffle into their sunset years, Uncle Sam will hand them a bundle of juicy tax breaks and assorted perks in return for agreeing to a painless lethal injection at age 65. Too draconian? Not to worry. A second option would give slightly less generous benefits to those who prefer to hang around to age 70.”