I keep looking for signs that broadcasters are beginning to understand the importance (an potential) of the Internet. I’m sorry to say, I’m just not seeing them. And, based on Steve Safran’s (lostremote) summary of the keynote at this year’s NAB (National Association of Broadcasters) meeting, I won’t find it there:

“The internet did get a shoutout at the National Association of Broadcasters keynote speech Monday morning in Las Vegas. David K. Rehr, CEO and President of the NAB, said “internet.” He mentioned it once. In passing. During his discussion of issues about radio. It came 47 minutes into the keynote session and was the only time anyone said “internet.” That’s really all you need to know about the keynote. The NAB is simply not interested in the potential of the web, and what little interest it may have is only in terms of saying how broadcasting is better.”

Working for a company that provides services to broadcasters, I really hope they have a bright future. Mr. Safran’s summary of the keynote is worth a read.