Media Guerrilla has advice for companies or organizations trying to choose a ‘partner’ to help produce new media content. He has a series of questions to ask potential partners, including this one:

“How are they using new media in their business? It’s a fairly straight-forward question, right. Is the company or the consultant you’re talking to eating their own dog food? What you want to hear is of course yes, but I think what you also want to see is a degree of variety in how they’re active across the web. Having a personal blog, for example, is great, but at this point in the game, it’s practically a must-have. How else are they immersed?