TV on in the background. Last couple of minutes of the Rose Bowl. I thought I heard the announcers say something about “the bloggers will be out” if Michigan loses. Did I hear that correctly?

I have no doubt there are a shit-load of fan blogs for every college and pro team, so I’m not sure why I would be surprised the subject would be mentioned in the broadcast. Can any of you sports fans enlighten me on this? Have bloggers become enough of a factor they get mentioned in such high-profile broadcasts?