Monthly Archives: January 2007

Talent more important than size

Posted on by

That is one of the lessons of Web 2.0, according to AdWeek’s Bob Greenberg:

“Long before they became global behemoths, the great (advertising) agencies of the past were small businesses built around people of uncanny creative ability. What’s amazing is that our competition in the future will come from exactly where we started: small teams of creative geniuses with ideas galore on how to capture the hearts and minds of consumers. Only now they probably don’t work in agencies. At the same time, they have a fully democratized means of content distribution that doesn’t rely on captive audiences. Lesson No. 2: Talent is more important than size.”

Rose Bowl announcer talking about bloggers?

Posted on by

TV on in the background. Last couple of minutes of the Rose Bowl. I thought I heard the announcers say something about “the bloggers will be out” if Michigan loses. Did I hear that correctly?

I have no doubt there are a shit-load of fan blogs for every college and pro team, so I’m not sure why I would be surprised the subject would be mentioned in the broadcast. Can any of you sports fans enlighten me on this? Have bloggers become enough of a factor they get mentioned in such high-profile broadcasts?

Weblogs vs. the New York Times

Posted on by

Which will be more authoritative in 2007, weblogs or the New York Times? The question (“The Long Bet”) was posed back in 2002 as part of something called The Long Now Foundation. Dave Winer’s explains:

“My bet with Martin Nisenholtz at the Times says that the tide has turned, and in five years, the publishing world will have changed so thoroughly that informed people will look to amateurs they trust for the information they want.”

Not sure who will win the wager but there’s little question the publishing world has changed and blog are having some impact.