We’ve been iced in since late Friday and even the dogs seem ready for us to get out of the house. We’re tapped at the top of our very steep hill which, like everything else, is covered in break-a-hip ice. No loss of power and net access has allowed both of us to work. I plan to rappel down the hill and hitch to work in the morning. This happens every four or five years, providing a horrifying glimpse of what retirement must be like (shudder). No thanks.
Monthly Archives: January 2007
Making money with news web sites
Graeme Newell –the president and founder of 602 communications– is a consultant “who shows cable and broadcast teams how to effectively market and tease their shows.” We’re talking TV here but his ideas for increasing revenue from news websites apply equally well to all media.
Most broadcast web sites are money pits. Still, there are a lot of companies making serious money on the web. These are entrepreneurial pirates who have a bloodhound’s ability to sniff out revenue models that actually work. All of these moneymaking sites share some common traits and business characteristics.
Lesson #1 – Web moneymakers are entrepreneurs, not businessmen.
Lesson #2 – Businesses making money on the web are typically small.
Lesson #3 – A 30 year old is considered ancient.
Lesson #4 – Moneymaking web sites focus on niche content.
If one of the Learfield Grownups called me in tomorrow and asked me for a strategy to make money with our news websites… I would point them to Mr. Newell’s lesson plan.
I searched (in vein) for his article on the 602 COMMUNICATIONS website. I hope Mr. Newell doesn’t mind me posting it (after the jump). Emphasis (bold) is mine. [Thanks, Bob Priddy]
Bloggers take on talk radio hosts
A San Francisco talk radio station pre-empted three hours of programming on Friday in response to a campaign by bloggers who have recorded extreme comments by several hosts and passed on digital copies to advertisers. This article at NYTimes.com explains and I posted on this when it first came up.
For a dozen years (a long time ago) I co-hosted a one-hour daily call-in show. We did silly shit and almost never got into politics. But we picked the topics for the most part and if the water had gotten too hot, we’d have just stopped taking calls.
That bloggers can now record what we say and send those recordings to our advertisers, urging them to stop advertising on our show… well, that just changes the rules of the game. Big time. Nothing gets a station manager’s attention like a cancellation from a sponsor. “We can always find a new talk show host. Sponsors? Not so easy.”
Your politics will dictate who’s “right” in the story above. But like it or not, yesterday’s “broadcast” is today’s “conversation.” And sometimes it’s all shouting.
Wood Badge Rockettes
My friend (and your pet’s “best” friend) Everett, somehow manages to fit scouting into his busy life. I stole the image above from his blog and direct you there for some context. But this photo just spoke to me on some Monty Python level.
Newsweek obtains key chapter of “If I Did It”
NEWSWEEK has obtained a copy of the book’s key chapter from “a source who asked not to be identified because of the ongoing controversy.” Very hard to read O. J.’s “this is how I’d have done it” and not be convinced he “done it.”
Campus Ladies: Too funny for network
Campus Ladies follows Joan & Barri, two middle-aged best friends who decide it’s better to be a freshman at 40 than unhappy housewives forever. Ditching the suburban life of minivans and malls for keg stands and co-ed dorms, Joan and Barri enroll in school in search of the wild college years they missed the first time around.
Campus Ladies is based on characters created by comediennes Carrie Aizley (Joan) and Christen Sussin (Barri) while performing with the famous comedy troupe, The Groundlings. The series is executive produced by Cheryl Hines (Curb Your Enthusiasm) and co-executive producer E. Brian Dobbins (Reno 911). Among others.
“Take a Blogger to Lunch”
“If we are to survive as news organizations, survival will have to be charted by people who live in the new world, rather than by people who view the Web as either a threat or a tool to gain temporary power in a mortally wounded industry.”
“As news organizations, we inhabit a temporary existence while we wait for the full birth of this new medium. Traditional news organizations must not invest in transitioning people to this new world; we already live in it.
“Where is the innovation? Not in most of our newsrooms. What our newsrooms do have are decision-makers who have never built a Web page by hand, watched Rocketboom, or listened to a podcast. They don’t ‘get’ YouTube and have never heard of Flickr or del.icio.us or Boing Boing.”
— Keith W. Jenkins, the Picture Editor at The Washington Post. Jenkins –a blogger since 1999– was Photography Director at AOL from 1997-1999.
Reader’s Digest Podcast
J. T. Gerlt reports that your grandpa’s favorite magazine is podcasting:
I never really thought of Reader’s Digest as cutting edge. The outside has basically looked the same forever. They have the same insides too Only in America, Everyday Heroes, Word Power, Humor In Uniform, Quotable Quotes, and etc., but someone there must be pretty progressive thinking. Most of the audio is 3-5 minutes long, the longest I saw was 11 something.
I’m betting Aunt Betty isn’t syncing her iTunes and playing canasta with buds dangling from her ears, but I could see her listening in front of her PC. Which is how a LOT of podcasts are being heard. I’ll check ’em out and report here.
Newspaper-TV partnerships strained by online video
Again from LostRemote: “An article in today’s Washington Post notes that the once-coveted cross-promotional and content-sharing partnerships between local newspapers and television stations are becoming increasingly strained in the new mediascape where web sites can easily roll their own video. The balance is somewhat one-sided: Newspapers are training their online producers to become videographers, but broadcasters face challenges when it comes to getting copy for their sites.”
This is readily apparent when you look at stories on TV station websites. Very thin. We feel some of this pressure on our sites, too. We’re writing for 3 minute newscasts. A single story written for broadcast can be just a few sentences. Doesn’t exactly fill up a web page.
Google deal with CBS Radio imminent?
Merrill Lynch broadcast analyst Jessica Reif Cohen expects Google will team with a CBS Radio in a wide-ranging advertising deal. In a nutshell, Google would allow advertisers to bid for radio airtime using some of the same functionality as its online sales tool. But again, no deal has been announced.
Cohen estimated that a Google deal to sell 10% of CBS Radio’s advertising inventory would generate approximately $200 million in revenues and that the upside for CBS would be two-fold: “1) attracting new (likely smaller) advertisers to its platforms a la Google’s experience with search, and 2) creating a more efficient sales model that reduces the friction/cost of selling advertising.” [LostRemote]