Ford Motor Company and Microsoft are expected to announce new “Windows Automotive” software called “Sync,” that will make it possible (easier?) to make hands-free cell phone calls and download music or receive email.

“If you can use your car to download music, you can also use it to stream music. And if you can stream music then you can do so from any number of music providers, not just your radio station.”

“What is YOUR group doing to be in front of this trend? What is YOUR group doing to be in every car in every way in 2007 and beyond? What content do you have that every Ford will want to stream?” — Mark Ramsey at Hear 2.0

If I were still a radio station program director, I might grab a program schedule and go through the day asking that question about each programming element. I think there will be lots of stuff folks in my local market will want to hear (news, weather, sports, etc) but they won’t want to make an appointment to listen to it. They’ll want to have it automatically downloaded to their cars so they can hear it when they want it. Podcasts.