iPods are helping to drive increased demand for premium audio options in new cars. According to Telematics Research, 80% of 2007 models for sale in the U.S. will offer branded premium audio options from the likes of Bose and Harman/Kardon as optional or standard equipment up from 67% during the ’06 model year.

The most sought after feature in cars is support for Apple’s iPod. Last year, only 12% of vehicles for sale supported true iPod integration, while nearly 50% of the ’07 models support iPods. Meanwhile, auxiliary input is supported by nearly 60% of ’07 models. [Podcasting News]