NAB Radio Show: Podcasting session

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Scott’s notes and impressions from the podcasting session at the NAB Radio Show. I am assuming the focus was on how broadcasters can use podcasting.

  • Rather slow and uneventful (although the panel was loaded with the right kind of people)
  • Subscriptions should be for extra stuff only
  • Merchandise is huge rev source
  • Repurposing interviews and special segments GOOD. Normal programming BAD. But time shifting is GOOD. ????
  • Listeners don’t mind commercials if content is good and on-demand.
  • The guy next to me breathes very, very loudly.
  • Podcast listeners are more apt to be info junkies.
  • None on this panel seem excited or comfortable.
  • Use podcasting to distribute info/ent that you wouldn’t normally spend valuable air time for.
  • Perishable programming – content must always be fresh but must have a long shelf life too. People have to be able to come back and relive or discover (archives) and that info/content must be relevant.
  • Ads are the killer. Ads have to be current at all times. PodShow’s tech allows the show to be assembled with current ads whenever the consumer downloads.
  • Length – 22 min for audio, 5 for video.
  • Podcasts must promote interaction.
  • All of this (podcasting, mp3, internet) comes from telephones. It will all go back to telephones. No more “ipod only” products. Speculation.

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