Randall Stross has a nice piece on CEO blogging in Sunday’s NYT. Features Sun Microsystems Pres/CEO, Johathan Schwartz:

“C.E.O. blogging should no longer be viewed as extreme sport. Mr. Schwartz’s example shows that blogging fits quite naturally into the chief executive’s work week. In an exhortatory piece, “If You Want to Lead, Blog,” published in The Harvard Business Review last year, Mr. Schwartz predicted that “having a blog is not going to be a matter of choice, any more than having e-mail is today. My No. 1 job is to be a communicator,” Mr. Schwartz told me last week. “I don’t understand how a C.E.O. would not blog if committed to open communication.”

The Times story starts with: “Chief executives are inclined to avoid activities generally deemed to be high-risk: Sky diving. Cliff jumping. Motorcycle racing. And blogging.”

Learfield Top Guy, Clyde Lear, was born minus the risk-aversion gene. He’ll try anything and encourage others to jump with him. So blogging doesn’t scare him even a little. He’s been travelling a lot this summer and it’s cut into his posting but I think we’ll see it pick up as the summer winds down.

Prediction: Don’t know when… don’t know what… but a day will come when our company will be glad we have the forum that GrowLearfield.com is becoming. You can say you read it here. [via Buzz Machine]