“The ease and appeal of blogging is inspiring a new group of writers and creators to share their voices with the world. A national phone survey of bloggers finds that most are focused on describing their personal experiences to a relatively small audience of readers and that only a small proportion focus their coverage on politics, media, government, or technology. Blogs, the survey finds, are as individual as the people who keep them. However, most bloggers are primarily interested in creative, personal expression – documenting individual experiences, sharing practical knowledge, or just keeping in touch with friends and family.”

— Pew Internet & American Life Project survey on what motivates bloggers [via Micro Persuasion]