Doc Searls was one of several blogger biggies taking part in BloggerCon IV (“Celebrating the art and science of weblogs”), this weekend in San Francisco. Looks like all of the sessions are available as MP3 downloads and I’m looking forward to the one titled “Making Money.” Doc’s take on blogging and business makes a lot of sense to me:

First, blogging isn’t a business, any more than emailing or phoning are businesses. It is, however, becoming more important to many businesses. And to the nonbusiness lives of millions. This is an example of what I call The Because Effect. In the Making Money session yesterday, John Palfrey called this “making money Off blogging” (“as opposed to making money by blogging”).