Something called the Streaming Media East conference was held earlier this week in New York. One of the discussion panels was “The Changing Face of Internet Radio” and –according to a couple of the panelists– some of the major national ad agencies are dropping the term “radio” in favor of a more accurate lable: “audio.” One panelist went so far as to point out that “audio” is a cooler word than “radio.” (Gulp)
Two of our networks (Radio Iowa and Wisconsin Radio Network) have the word “radio” in their names. Hmm. “Audio Iowa?” That’s a lot of vowels. “Wisconsin Audio Network.” I don’t know.
You can watch the panel discussion here. [via RAIN]