Last month we set up a blog for company news (new hires, expansion, etc.). An experiment as much as anything. And our CEO said he might post from time to time. His latest deals with doing the right thing. At one level it’s shop talk but he’s basically saying that in the early days of our company we did something that wasn’t in the best interest of our customers (affiliates and advertisers). He uses the example to illustrate a core value of our company. Do the right thing, even if it costs you some money.

In previous posts, I’ve expressed some doubts about whether corporations can blog. It’s just hard to find someone with the courage to speak with the honesty and openess that characterizes blogs. Okay, it’s a little easier to say what you think if you own the company. But I believe this post says a lot about our company and the people leading it.

You could take all of our brochures and news releases and stack them to the ceiling…and they don’t say as much about who we are and what we believe as Clyde’s simple blog post. Our employees can read that. Our business partners can read it. Our customers can read it. The world can read it. And they will “hear” the honesty and sincerety in Clyde’s words. This is corporate blogging at its best.