Do you want to buy a new radio?

Mark Ramsey offers some insight into what’s happening (and is likely to happen) as terrestrial radio rolls out the HD channels (frequencies?).

“It couldn’t be clearer that HD will be a new battlefield where the intent of the broadcaster will be to draw the blood of their competitors. We will try to eat our young. As you evaluate this list as a listener, ask yourself the big question: do you want to buy a new radio?”

Seems like broadcasters have a lot riding on listeners adopting HD. I suppose it’s possible they’ll put some really good formats on the new channels but I’d have to hear it before I’d pop for a new receiver. And I can’t (easily) hear the new stuff …until I buy a new receiver.

Leave a Reply