Madison radio station WIBA has sold the naming rights to its newsroom. According to a story in the Wisconsin State Journal, beginning January 1, the WIBA newsroom will be called the Amcore Bank News Center. Jeff Tyler, vice president of Clear Channel Radio-Madison, says the deal will not affect news content.

(Disclosure) Our company does business with WIBA and I met Jeff Tyler some years ago. A very sharp guy and a well-respected radio station.

What happens if the FDIC decides to investigate some of the Amcore Banks in Wisconsin? If WIBA does a story (or does not), a listener might wonder if there was any influence. Now that I think about it, it won’t matter. A swarm of bloggers will be all of any such story. Just one more missing frog in the broadcast journalism ecosystem.