“An executive at Disney will be in a meeting and ask the staff how many people knew this was going on, and three geeks in the back will raise their hands. Then slowly two-thirds of the room will raise their hands. None of these people will have known that everyone already knew. It’s about then that podcasting will suddenly become the rage. It’ll be a Time magazine cover. That will be by the middle of next year. Then the money will start flying around like crazy.”

— PC Magazine columnist John C. Dvorak thinks podcasting will be the Next Big Thing: