A recent entry in the Sundance Film Festival, Hustle & Flow — written and directed by Memphis native Craig Brewer, and produced by John Singleton– has been purchased by Paramount.

“Djay is a pimp suffering a midlife crisis and although nominally successful, he yearns to record his flow and become a respected rapper. Galvanized by a gospel song, he sets his dream in motion–recruiting his motley crew and building a studio in his home. And though he succeeds in putting his rap, “It’s Hard for a Pimp,” onto tape, the barriers to fame and fortune are many, and getting there becomes an elusive goal.”

Kennett Senior Correspondent Viretta, proudly reports that her baby boy, Luke, worked on the soundtrack. She adds that she’s not bothered that the film is about “pimps & ho’s.”