“The Internet will reestablish a more balanced, decentralized lifestyle. In the physical world, you win by being big, with economies of scale in manufacturing, worldwide distribution, and branding. In the virtual world, you win by being good: Automation reduces the benefits of scale, the Internet equalizes distribution, and reputation follows from quality rather than incessantly repeated slogans. The switch from centralization to decentralization goes to the heart of the human experience. And because the switch will drive up quality, it will tend to be a force for good.” [Jakob Nielsen’s Alertbox, November 22, 2004]

I no longer believe in politicians, large institutions, and organized religion…just to name a few. One thing (?) in which I believe strongly is the Internet and it’s potential for improving (saving?) mankind. I can’t make an intelligent case for that belief but Jakob Nielsen makes a good running start at it.