“…we believe that the core of our business is to transfer knowledge from people who have it to people who need it. Yes, we are in business to make money, but this is a kind of housekeeping, not the purpose of the business.

I like to compare business (or life for that matter) to an extended road trip. Say you want to travel America by the back roads. You need gas for your car, food and water for your body. Especially before heading across Death Valley or the Utah salt flats, you’d better be darn sure that you have enough gas in your tank. But you certainly don’t think of your trip as a tour of gas stations! What’s the real purpose behind what you do?”

— Tim O’Reilly on making money