“Saying less often communicates more. Our lives are littered with extraneous details that smother salient information. Each little piece of useless chatter is relatively innocent, and only robs us of a few seconds. The cumulative effect, however, is much worse: we assume that most communication is equally useless and tune it out, thus missing important information that’s sometimes embedded in the mess.” Jakob Nielsen’s Alertbox, August 11, 2003